April 2, 2012|
Regina Au is a Strategic Marketing Consultant at BioMarketing Insight specializing in the pharmaceutical, biotechnology, medical device, and diagnostic industries. She helps companies evaluate their technology upfront by conducting the business due diligence in de-risking the product development process. This ensures that the technology is the right product for the right market and that the market potential for the product meets the business goals of the company. Ms. Au then develops marketing strategies to ensure a successful product launch.
Prior to BioMarketing Insight she worked for companies such as Merck & Co., Genzyme Corp., The Clinipad Corp., and NMT Medical in various positions of increasing responsibility in marketing and sales. She had P&L responsibility in managing several multimillion dollar product lines, been involved in the development of a number of new products, and launched numerous new products.
Her background includes an MBA in Marketing from the University of Connecticut, a Microbiology degree from the University of Michigan and a Masters in International Management from Thunderbird School of Global Management.
Strategic Marketing Consultant
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